With the “Fanarchy26” report, Sports Innovation Lab and Jung von Matt SPORTS paint a detailed landscape of the diversity of soccer interest in the United States. 

Breaking with all stereotypes, “Fanarchy26” emphasizes the tremendous opportunity to unlock soccer fandom in the United States and is a commercial and cultural guide for brands, leagues and clubs on how to participate in the rise of the US soccer market.

The world’s first, and biggest data-backed report on US soccer fandom highlights the white spaces where brands, properties, media companies, and technologies can all activate in authentic and impactful ways on the road to the FIFA World Cup 2026. The report covers topics including but not limited to:

• Demographic and Psychographic Data on US-based soccer fans

• Spending, watching, and following habits of US-based soccer fans

• Specific personas that can be leveraged to activate with soccer fans in the US

• Tactical takeaways that will help businesses succeed in the buildup to the FIFA World Cup 2026 – and beyond.